With the increase popularity of video marketing in the online business, we got to catch up with the pace as well in order to grow further. Apart from feeding the audience with information, we’re targeting to get more traffic as well to our offer. You can utilize the traffic and put a proper call-to-action, either an opt-in or directly to a sales page. Traffic from videos is definitely impactful.
If you’re in affiliate marketing, video marketing is another stream of traffic flow to your offer page. Nowadays a lot of affiliates moved to doing video marketing because of the ease of creating a video. You can record it with your computer, laptop, mobile phone or tab. The video may not need to be very high quality, but attractive or informative video will certainly help you grab more sales.
So here we’ve listed down 5 of the recommended video tools that can help you to create your video, either marketing video, tutorial video, or even video sales letter.
I guess this would be the most popular among internet marketers as Camtasia is capable of doing everything they need. They normally use this software to create video course so that they can sell it later. Camtasia software is brought to you by TechSmith.
Camtasia is a all-in-one video editor and screen recorder. You can capture your face together with the screen with the software. Afterwards you can just edit the video in the same platform. Then you can render and publish your video directly to your social media or video platform like YouTube or Vimeo.
Video editing with Camtasia also can be done with ease. You can add stunning video effects to make your video more interesting. All of the features can be done just by drag-and-drop edit. You’ll be able to create amazing videos with only this piece of software.
With the great features, of course there’s a price for it. You can get to try out Camtasia on trial for 30 days (if not mistaken). And if you love it, you can always purchase the lifetime license. If you have the budget, I recommend you to invest on Camtasia.
Microsoft Expression Encoder is an advanced audio/video-encoding and live-broadcasting application especially suited for generating content that takes full advantage of the rich graphic and interactive capability of Microsoft Silverlight playback scenarios. You can also generate Windows Media video and audio files that are optimized for other web playback scenarios, or appropriate for playback on portable devices.
This piece of software is still free to download and use but limited to 10 minutes per video recording. You’ll need to render the video after record, and you can publish it to social media straight away as well.
Video and audio editing is similar to Camtasia, but not as advanced. Screen recording together with front camera recording is also available and it’s useful for making tutorial videos.
3. Movie Maker
This piece of software should come together when you install your Windows operating system on your computer. If not, just head on here to download it.
Movie Maker is a simple movie editor where you can edit recorded video and audio and render it to become your final video. Most people don’t know that it can actually do screen recording. So it’s useful to make a simple explainer video. The fall back is the inability to do advanced editing.
Screencast-O-Matic is a free version software that you can use to record and edit a video. You can record your screen up to 15 minutes in length without paying anything. If you’re on a budget, this would be your alternative choice.
Or if you have a project that needs more than 15 minutes, you can always go for Pro Recording for longer recording time. Drawback for free version is there’s watermark on your video.
Easy Sketch Pro is a software that’s perfect for tutorial or explainer videos. You can simple make a doodle animated sketch video within minutes. Not only can you grab your viewer’s attention using sketch or cartoon style of video, it helps in providing good retention rate on your video. Meaning your video will most likely being watched until the end.
This software uses drag-and-drop concept which is easy to use. The newer version also allows to publish to all kinds of platforms (like Facebook, YouTube, Twitter, Sould Cloud, etc.) in one shot.
It’s always good to try out various software or tools to find the best that suits your needs. The 5 recommended video tools above may not be your favourite (there’s more out there), but in my opinion it’s already sufficient for a normal internet marketer or online business owner.
Note that the above are only suitable to use on laptop or personal computer. Maybe I should go look for some useful software for mobile device and write about it later. 🙂
Anyway, I hope you find the topic useful. Let’s create your first video!
P/S: Kindly subscribe to my YouTube channel as well @ https://www.youtube.com/user/kennypky