As much as we use Google to search for answer itself, sometimes there will be question if Google really give you the answer that you are looking for?
With so many websites created everyday and so many SEO being done on webpages (for whatever reason), we may somehow being fed by the result that we don’t really want.
I’m not saying Google not doing a good job, but a lot of SEO experts or marketers are creating websites and rank them for individual purpose. Hence, for us that is searching for information, we will have some level of judgement to identify for what we need.
So that being said, we need to somehow help Google to provide us a more accurate, or more relevant search engine result page (SERP) than solely relying to it to provide to us with millions of results.
So there are some ways you can refine, or rather streamline your search by using some so-called advance method. These will help us marketers to generate ideas and also save time for keyword research.
1. Exact phrase
This method is to tell Google that we need to search websites with the exact order of keywords. We will cover the phrase with quotation marks ” “.
So for example, “travel like a dog” would give search result with the exact phrase in Google search. If you don’t put the quotation marks, it will not treat as a phrase and then there will feed you with dog related results which is not intended.
Sometimes, you may want to combine exact phrase with keywords to help enhance your search. This will make sure the results you get will have the keywords and also the exact phrase on the top of the search results.
You can key in a long phrase on the search with quotation marks on, just to check for plagiarism on your articles.
2. Long tail keywords
This is fairly important especially for marketers. Because you can easily get very targeted audience by using long tail keywords. Long is not always a bad thing. In doing search, long tail keywords will help Google to determine a more relevant webpages to you.
Why is this important? There are simply too much websites out there on the net. The more long tail keywords you provide, Google will choose the websites that contains all of your keywords, and which will be more relevant for you. Suggestion would be around 5-7 keywords to get more accurate results.
3. Use wildcard
This is especially useful if you are utilizing Google search to get ideas. We call this a wildcard. We just need to use ” * ” together with keywords. ” * ” is a representation of a variant, where it can be any words.
For example if you are keying in professional * camera you will get sites with the phrase of “professional camera”, “professional EOS DSLR camera”, “professional video camera”, etc.
4. Combine or Subtract
So this is another way of getting the search result that you need. Combine two or more exact keywords with OR. OR is one of the operator that can be used in Google. This is useful when used together with quotation marks. For example “train station” OR “bus station” will give you results from websites that contains “train station” or “bus station”. This will broaden your search if you are comparing methods.
Another way is to do a subtract using “ – “. This meaning you are trying to exclude certain keywords out of your search. Sometimes this is useful because you might not be interested in certain field associated with the keywords that you want to search. For example you want to search for Terry Dean which is not related to internet marketing, then you can type Terry Dean -internet to get a more accurate search result.
5. Use Search Operators
Google does prepare us some word operators in order for us to narrow down our searches. These search operators are useful in terms of refining search, we sometimes call it advance search. Some of the commonly used search operators are: “site:”, “related:”, “info:”, “cache:”, etc. You just need to remember not to insert a space after the semicolon.
For example if you want to search something within a certain site, you can search firmware site:canon.com in order to get firmware information within canon.com website.
We may often use “related:” as well, since we would like to do market research on selected niche. We may use related:photobook.com to get websites that are providing similar service as photobook.com.
It’s easy to refine Google search, just practise
Well, the above five simple ways are great to a more accurate Google search. In order to get the most out of the features, combining several of the ways together will give you a more precise search. Thus, enhancing your findings and help in your research.
For the above ways to be effective, one needs to know what they are looking for in search engines. Well, you need to really identify some certain important keywords and further elaborate the ideas to phrase or different words order.
Try out these useful ways covered above. Practise it so that you can easily use it in your daily search. Hope you will find great success.
Happy surfing peeps!